Sports logos are major money makers, look at Addidas, Puma and of course Nike.These brands use symbols which are recognised globally, not just in the UK. If you think you are the next big thing in the sports world – then you should buy a logo which you can use on your social media, blog, and website.
Whether you are designing a logo from scratch or making changes to your existing one Repeat Logo know what makes an attractive, appealing sports logo and are happy to help you plan, design and create your very own.
There are so many benefits of hiring a professional designer to work with you. Keep the following in mind when you are creating your sports logo.
Sports Logo Inspiration
Get inspired, there are hundreds of great sports logos out there. Nike is proof that a good logo doesnt need to cost hundreds of pounds.The Nike “Swoosh” is perhaps one of the most well-known “cheap” logos – costing the sports brand just $35 USD when co-founder Phil Knight commissioned graphic design student Carolyn Davidson back in 1971.Whether it’s taking ideas from the shapes and sizes or colours and fonts of others, looking at what is visually appealing and what is not is a useful exercise in the process of designing the perfect sports logo from other sports and organisations.
Stay True to The Sport
When your logo designer shows you your design concepts, try and keep the sport which you are involved with in mind. Nike originally designed its shoes for athletes, therefore, the tick represents the dirt sweeping off of the ground. Their shoes were not designed for tennis or golf. Repeat Logo say that “it is fairly easy to identify a British football logo from an American basketball logo. Traditionally logos from the same sports are fairly similar in what they include in their design. The colours and other aspects may be different, however, the main design is usually consistent when looking from brand to brand”.
The Brand
Branding. Nikes logo is so simple and it features on all of their shoes and clothing. Keeping it simple is something for the best and getting a sports business logo right has a host of different necessities to make sure the final product is a successful one. Keeping the brand in mind is of great importance when either changing or designing a logo from scratch.
Repeat Logo say that “The worst thing that can happen in the logo design process is that too much is crammed into too little. Simple is usually always good. Taking a minimalistic approach to things may suit your design or maybe you prefer something a little more abstract”
Altough you are getting someone who does not know your company very well to design your logo, it is your job to give them all the direction they will need to ecomany your brand in their logo design. Keeping the brand in mind is of great importance when either changing or designing a logo from scratch.
